I gave a presentation at Microsoft Research titled "Expertise on Demand". The basic plot arc is: MTurk is pretty fast, but it is hard to guarantee expertise. oDesk has experts, but it can take a day or two to find one. Wouldn't it be great if we had something that was the best of both worlds? If we did, then we could hire experts as part of our flow on everyday computer tasks, the same way we lookup answers online. But in order to achieve this, there is a bit of a chicken-and-egg problem, and here (in the talk, but also in this blog) are some systems that we've been working on at oDesk Research to solve them.
Here is the presentation.
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